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The importance of an omni-channel approach

I’m not crazy about using buzzwords, but I will make an exception for omni-channel since the concept is so important in today’s marketing environment. When you look at how consumers are receiving messages, you have to acknowledge that delivering a seamless experience is a must. When consumers find a glitch …

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The Ins and Outs of ETGs

You could say the electronic table game (ETG) category and the American casino market are still in the getting-to-know-you phase, which is why this magazine included a session on ETGs at its Cutting Edge Table Game Conference last November. The conversation revolved around the early history of ETGs in the …

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