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Digital Sports Tech enters LatAm market

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Digital Sports Tech, a B2B provider of next generation sports betting solutions, has struck a deal with Caliente to provide the leading Mexican operator with its unique player proposition betting product.

Caliente, the largest sportsbook in Mexico, will be launching Digital Sport Tech’s Player Props early next year, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

Caliente will be the first operator in Latin America to launch Player Props, following the recent successful integration with Coral in the UK and Europe and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017.

Ari Lewski, executive director of Digital Sports Ltd, said: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier one sportsbook.

“We’re also excited by the fact that Caliente is a very U.S. sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players and their statistical performances.

“We’ve seen from all our partnerships how popular player related betting opportunities are and we believe it’s going to be one of the biggest growth areas for sportsbooks in 2017. 

“Player Props is all about giving the punters the power to create their own bets which takes personalisation to a completely new level.”

Emilio Hank, CEO of Caliente Interactive, said: “Digital Sports Tech’s Player Props product is going to be a great addition to our sportsbook offering, as it caters very nicely to our customer base given their penchant for betting on the big U.S. sports.”

Player Props is facilitated by a unique proprietary and patent-pending platform and algorithms that analyses each customised bet to generate accurate odds and automatically determine the result.

The sports currently available via the product include football, basketball, American football and rugby league.

Some examples of the bets that customers will be able to create and bet on include:

•    Single player bet: Diego Costa to have at least 3 shots on goal against Sunderland (EPL)
•    Combined player bet: Tom Brady and Cam Newton to throw 6 touchdowns combined (NFL)
•    Head-to-head bet: LeBron James to score more points than Steph Curry (NBA)

A major attraction of the Player Props betting platform is the sheer number of player markets that can be made available to users without any extra trading manpower.

Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets available for users to create during a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL.

The wide variety of player markets also means that bettors are far more engaged when watching a match. Rather than waiting for the final score they are focused on key individual moments like a successful pass or tackle, shot or rebound.


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